A Summary of the LIONS GOOD NEWS 2023 NPO Survey
According to the survey results, 56.4% of organizations reported difficulty in getting recognition from stakeholders for their organization name or activity, which is higher than the percentage of those who struggled with understanding (52.8%) or empathy (48.1%). The survey also revealed that 80.6% of respondents believed that their messages only reach specific target audiences, indicating a significant challenge in reaching a wider audience. Moreover, 69.5% of organizations expressed uncertainty over the effectiveness of their communication activities in leading to donations and other aids, while 70.4% said they were unable to adequately communicate due to staffing and budgetary limitations. The open-ended questions in the survey received numerous responses describing the difficulties nonprofits encounter in raising public awareness of their organization's name and activity. A significant proportion of organizations voiced concerns about engaging younger generations, as the number of young people participating in their activities diminishes. As a result, some organizations are looking to improve public relations and digital communication in their succession planning. Furthermore, "interacting with supporters" and "collaborating with businesses" were identified as areas that organizations wished to strengthen in their communication strategies, with 68.5% and 61.1% of respondents respectively selecting these areas. Many organizations also cited "interacting with supporters and businesses" as an area for improvement in the open-ended questions, while meeting new people, businesses, specific communities, and partner organizations who may be interested in the organization's activity were also popular responses.